DATA-DRIVEN STRATEGY FOR PE
Data-driven offer for Private Equity to optimise the Due Diligence exercise and create value out of assets.
We offer an end-to-end portfolio of PE services delivered in a minimum of time thanks to our data science and marketing automation’s superiority
Λrtefact has a unique set of skills allowing to answer Due Diligence’s key questions in a totally new way and in a very fast mode, as we know that the motto “time is money” is even more critical in your sector!
We support our Private Equity clients all along the lifetime of their assets in the portfolio. Our package of PE solutions is very complete thanks to our deep comprehension of your business needs, but it can also be modular according to the step you are in your acquisition, merge or valorisation’s process.
This data-driven package for PE is composed of pre-set areas of analyses that help rationalize your decision-making process in a very accurate and reliable way.
Discover below the specific content of each of these data marketing solutions.
- Market trends detection and forecasting
- Market trends detection and forecasting
- Digital maturity assessment
- On-site performance
- In-depth SEO/SEA performance analysis
- Product range and price competitive positioning
MARKET TRENDS DETECTION AND FORECASTINGWe deep-dive into social network signals (with proprietary Facebook, Twitter, and Instagram scrapers). Our algorithms detect the trends that are most likely to impact the market or specific competitors in the future.
We do this by analysing:
– Historical trends on specific topics, and how they have evolved.
– The evolution of the mix of consumers (sub-segments) or influencers engaged in conversations on relevant topics.
– The distribution of conversations per sub-issue/ product category and how they have evolved.
– The share of voice of specific companies/brands/ issues and consumer sentiment relative to it.
– Using internal sales data, we identify untapped pockets of growth for client segments and products and unlock them with Data/AI use cases.
CONSUMER PROFILING AND CRM ANIMATIONWe leverage landmark third-party consumer panels (e.g. Simm-TGI), and our in-house strategic planners to segment target customers.
We can identify: current consumers, high potential prospects, numbers in market, and growth potential (in terms of reach).
We analyse CRM campaign strategy (typically, six months of top priority KPIs, such as Open Rate, Click Rate, Landing Rate, Conversion Rate, Revenue) to identify improvement areas and determine how much EBITDA can be reached by improving audience targeting.
DIGITAL MATURITY ASSESSMENTWe evaluate digital maturity around six core dimensions: Strategy relevance; Technical capabilities and tools; Content; Social and Display; SEO; CRM.
This lets us assess the key competitive advantages of the company in the current or prospective markets and identify where untapped assets can be unlocked and monetised.
Our proprietary analysis framework lets us leverage the expertise of our inhouse specialists and access factual data collected through landmark market solutions, such as Similar Web, SEM Rush, Woorank, PageSpeedInsights, Wappalyzer and Ghostery.
We access an asset’s media accounts (DSP, Amazon DSP, Facebook Ads Manager, Amazon Sponsored Ads, Google Ads/SA 360), to bring additional and more granular insights on all paid media investments and opportunities and increase a campaign’s ROAS (Return On Advertising Spend).
We analyse the Martech/Adtech tool ecosystem and its level of integration (CRM onboarding, DMP/ CDP implementation, Analytics data collection) to assess the current overall performance and recommend structural optimisations.
We compare the Marketing Mix to the competition/our sectorial benchmarks and recommend budget optimisations.
IN-DEPTH SEO/SEA PERFORMANCE
We assess the competitive positioning, strengths and weaknesses of all key players in the SEO and SEA arena, using our proprietary scraping, weighting and ranking methodologies.
We evaluate the SEA and SEO positioning of the TOP 100 keywords (using SEM Rush, and the company’s search console and Google Ads account).
We analyse the profitability of each of the TOP 100 SEA keywords (with Google Ads / SA360 account) and identify possible optimisations.
We evaluate synergy opportunities and cannibalisation areas between top 100 SEO and SEA keywords.
ON-SITE PERFORMANCEWe evaluate on-site performance (by accessing the asset’s Analytics tool) on top priority KPIs (Mobile and Web conversion rates) to pinpoint the most impactful breaking points in the consumer journeys and propose remediation strategies.
PRODUCT RANGE AND PRICE COMPETITIVE POSITIONINGWe use web-scraping technologies to analyse company assets and key competitors’ online product catalogues, assessing everything from width, depth, structure and coverage of key consumers, to promotional intensity and pricing strategy.