Technology & MarTech Certifications
We are a new breed of MarTech company, powered by smart data technology, always to the top of certification.
Our data marketing technology unlocks unique consumer insights and develops new business opportunities
This is key to understanding the next generation of consumers and delivering individualised, experience-based relationships in the post-digital era. We create Medialakes to gather data and extract actionable insights for brands.
We empower our clients in their decision process with full data transparency and ownership. We give them full visibility on KPIs, so they can put their data into action.
SIMPLE AND SMART MEDIA DASHBOARDSWe have developed a unique, AI-based technology for our clients that helps make data-driven decisions while automatically extracting actionable intelligence from data.
Our data tool is designed to be simple and intuitive, and displays your business media activity at a glance.
We provide six categories of Smart Insights (Product, Brand, Competition, Market, Media and Website). Key media and business indicators are all displayed in one place, allowing for actionable insights and quick decision-making.
Our platform streamlines the digital marketing process and is quick to implement.
Our Partner Certifications demonstrate our data-driven and customer-centric marketing capabilities
We are Certified Marketing Partners for all key technology platforms. We offer advanced digital marketing expertise in:
- Sponsored Ads
- Planning & Strategy
- Performance Measurement
We provide training to our clients so they can get the most from these platforms to optimise their marketing strategies and reach their sales objectives.
Artefact is the only digital agency certified in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP)1. We are GMP certified to manage the following platforms:
• Analytics 360
• Display & Video 360
• Search Ads 360
• Campaign Manager
As a GMP Sales Partner, we also resell and train our clients on using these Google platforms.
2- Our SEA experts are Google Ads certified in:
3. We are also a Google Cloud Premier Partner (GCP)
We exploit Google’s cutting-edge technology to maximise the performance of our data-driven projects including:
• Machine Learning
• Data Analytics
Artefact is a recognised Premium Facebook Marketing Partner: the highest level of PartnershipThis rewards the level of expertise and the agility in product adoption by Artefact. This level of partnership means that we received extra, tailored support from Facebook for ourselves and our clients, as well as access to beta products.
This partnership is the result of the strong relationships we have with our clients.
We are also:
• Facebook Blueprint certified for planning and buying across the Facebook family of apps.
• Facebook Certified Media Planning Specialists — meaning we design Facebook media strategies that align to business goals and marketing plans.
• Facebook Certified Media Buying specialists — meaning we provide campaign management to help brands buy ads on Facebook, Instagram and Messenger.
Artefact is Campaign Manager certifiedThis certification identifies Artefact as qualified users of the Campaign Manager platform.
We have demonstrated great operational expertise in implementing, reporting, and troubleshooting reservation buys, while working across partners.
The certification also assesses ad tag delivery, measurement, and troubleshooting methods used to optimise performance.
Artefact is certified on all available European Amazon Advertising accreditationsOur expert e-retail team is certified on all three levels of certifications provided by Amazon:
• Planning and Strategy
• Amazon DSP
• Sponsored Ads
These certifications showcase our ability to develop advanced advertising strategies, leveraging the Amazon solution, and ensure best-in-class execution on search and display campaign management.